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Tuesday, 15 July 2008
Distance Learning for a Better Career

Monday, 14 July 2008
Free Textbooks
Flat World Knowledge, a publisher of free and open college textbooks, today announced it will soon begin the nation’s largest in-classroom test of open college textbooks. The nationwide beta test of its books involves hundreds of students from 15 colleges and universities across the United States. Flat World Knowledge’s free and open textbooks will replace traditional textbooks in a single class or class section at each participating institution. The beta test begins this August and will run through the completion of the Fall 2008 semester.Free textbooks. Pretty cool. I wonder if they can make money with the alternative models. If you look at companies like Cramster that provide community and answers to text book problems - often oriented around particular college texts without the direct involvement of the publisher, then you have to believe that there will be communities around text books emerging and likely you can monetize off of that. Just not sure if it will be the publishers.
Flat World Knowledge has built a business model around offering free textbooks to college students. Through their open platform, students will have access to complete textbooks free of charge, with the option to purchase affordable alternate formats of the content (i.e. print & audio versions of the text, podcast study guides, mobile phone flash cards, etc.).
Flat World Knowledge’s mission is to take the best characteristics of traditional textbook publishing - such as expert-written, peer-reviewed and professionally edited texts -- and then flip the old model on its head. Flat World’s books will be open for faculty to customize, and free to students online. Flat World and its authors earn compensation by offering affordable choices to students beyond the free online book, from printed textbooks for under $30 (printed-on-demand), to audio books for under $20, to downloadable and printable files by the chapter, and more. The company supplements its texts with low-priced study aids like DRM-free podcast study guides, digital flash cards, interactive practice quizzes, and more.
Eric Frank, Flat World Knowledge co-founder and chief marketing officer. “This new model of textbook publishing will result in increased choices and dramatically lower costs for students. It can enhance learning by giving instructors more control over content, and by leveraging the power of social learning networks around content. Between the oligopolistic practices of the big publishers on one end of the spectrum, and piracy on the other, lies a better solution – open textbooks.”There's quite a few things in between - and there's also social text books. But this would seem to be a good approach for publishers to stay relevant in a Wiki world. It will be interesting to see what happens.
Thursday, 10 July 2008
25 Million Hits Per Day
Fortune Magazine interview with GE's CIO:
Does social networking have a role within General Electric?
We've gone out of our way to call it professional networking rather than social networking. We've been building a professional-networking capability that allows everybody to put in the organization directory the skills that they bring to bear. It's very searchable, so if someone is looking for a particular skill, they can go to that site. That gets about 25 million hits a day, so it really is becoming sort of a heartbeat of the company.
25 million hits a day - wow, that's quite a bit. Not sure what's included there, but wow!
Objections
Kevin Jones recently went through and captured 15 Objections to Social Learning and some thoughts on responses to these objections:
- Objection #15: Silent Yet Deadly
- Objection #14: Prove It!
- Objection #13: How Do You Measure ROI?
- Objection #12: How Will You Measure That It Is Working?
- Objection #11: Too Much Info
- Objection #10: Wasting Time
- Objection #9: They Aren’t Technical
- Objection #8: Out of Date Information
- Objection #7: The Information is Wrong!
- Objection #6: Mixing Things Up
- Objection #5: How Do You Know it’s Accurate?
- Objection #4: Posting Anything, Including Bonobos
- Objection #3: Control of Information
- Objection #2: What Does This Have To Do With Training?
- Objection #1: Socialize!
1. I suffer from information overload already.
2. So much of what's discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!
3. I don't have the time to contribute and moderate, it looks like it takes a lot of time and energy.
4. Our customers don't use this stuff, the learning curve limits its usefulness to geeks.
7. Upper management won't support it/dedicate resources for it.
8. These startups can't offer meaningful security, they may not even be around in a year - I'll wait until Google or our enterprise software vendor starts offering this kind of functionality.
9. There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at all.
I would also look at establishing policies: Corporate Policies on Web 2.0
Thursday, 3 July 2008
Good Questions Identify eLearning 2.0 Opportunities
Given that eLearning 2.0 (web 2.0, wikis, blogs, social networking, etc.) represents new ways of supporting learning and work ... as a learning professional, what are the new questions that I need to ask as part of analysis?There must be new questions that we need to ask in order to figure out if and how eLearning 2.0 approaches apply to given performance improvement needs.
In this post, I want to focus on questions that will help identify if there are opportunities for using eLearning 2.0 approaches as part of your performance intervention.
I would very much like to hear your thoughts on this. Some of the questions that come to mind that I would use to:
Identify eLearning 2.0 Opportunities:
Content -
- What content is already shared through other means? Ex. are lessons learned discussed, or work-arounds.
- Is there information that can be created and shared coming from either a 3rd party (e.g., a help desk, experts, etc.) or from the audience itself?
- What content gets updated more frequently?
- What reference material is already being created that might be a target?
- Who has the pain?
- Who's going through an experience that they would want to share?
- Who is able and active enough to use the tools to create content?
- Does it align with their motivation or can it be aligned with their motivation?
- Are there natural content creators that we could leverage?
Wednesday, 2 July 2008
Learning Professionals Leaders
The Learning Revolution: Where have all the leaders gone?
It's difficult to not agree with everything that's in Tony's post an my short answer would be: yes they should, and the good ones already are.So, of course, I say, great post. :) There are some interesting thoughts in the post, but also
Most learning professionals can only do so much. There's a vacuum of leadership in the adoption of enterprise/web/learning 2.0 tools from learning professionals in senior positions and too many barriers put up by over-zealous HR and IT departments. Over 50% or organisations in the UK are still on Internet Explorer 6 and I've come across some that restrict javascript and all cookie. This makes using something like google docs or pbwiki as an experiment somewhat difficult for the poor, lonely learning professional.I'm not sure I buy this. Is it okay for a learning professional to be unaware at this point of social media and its impact on learning and work? I can understand barriers to being able to put it into practice (and there are many barriers), but not barriers to being aware. My experience at ASTD recently was that most people were completely unaware of all of this. They have their head in the sand.
Harold Jarche in Skills 2.0:
Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Being a learning professional in a Web 2.0 world is becoming more about your network than your current knowledge.Gina Minks: Adventures in Corporate Education What Competencies do Knowledge Workers Need?
How can you design with these new tools if you don’t understand them? How can you apply them to your existing systematic learning system if you don’t know what the heck wiki even means? So, yes, learning professionals must learn and use these tools, and then apply the tools to there existing framework.She lists the tools and what you should know as:
- Wikis: How to edit, how to read, how to link to
- RSS Feeds: What are they, how do I read one, once I have a reader set up how do I scan info collecetd, how do I share info using one
- Blogs: How do I write one. Why SHOULD I write one. How do I evaluate info from one. How do I scan, collect keywords, and rescan to crystallize ideas and information?
- Information Creation tools: Exps: Youtube, SlideShare, Flickr. How do I use. Why/When do I use.
- Tagging: What is this? Why is it important? How do I use with content I create? How do I use to search for info I need?
A lot of “us” learned these technologies organically, as we needed to. Trying to come up with ways to teach people them all at once is going to be challenging.Clark Quinn - Learnlets: Lead the Charge? talks about how learning organizations must transition fromIf you can come up with ways to show the results of the tools, that people who are attracted to the technology will find ways to learn the tools. Nobody cared about wikis until wikipedia came along. Nobody cared about RSS readers until information overload made them a necessity.
I think the thing we have to be careful of is teaching the tools outside of the benefits.
the perspective from a training group being an expendable cost-center to a learning capability that’s central to organizational effectiveness and performance.
Video Ratings
What they want to do is to help employees better access the video content. They've seen viddler which allows people to tag specific sections within the video. They are interested in that capability, but also in rating the videos, and especially rating portions of the videos.
That makes me wonder ...
To me it seems that having video rating and/or video tagging for the video as a whole would make sense, but I'm not convinced that it makes sense for portions of the video. Do you think it makes sense to rate / tag specific sections of video? Will it distract learners?
What tools or solutions would you recommend they consider as part of their solution?
Any other thoughts on video ratings or video tagging?
